MOSCOW DESIGN PAVILION
Beijing Design Week, China
 
September 12 -16, 2019
 Design China Beijing, National Exhibition Center
Contemporary Design Hall
 
Stand #B57
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Moscow Design Pavilion has successfully performed at one of the most prestigious international events of Beijing Design Week - Design China Beijing. Funded by the government this project has demonstrated the added value of design to policy.

The support of the Department of Entrepreneurship and Innovative Development of Moscow and Moscow Chamber of Commerce and Industry in Russia and the assistance of the Embassy of the Russian Federation with the organization of press conference at the Russian Trade Representation in Beijing emphasized the high status of the project. At the September 11th event welcome greetings were made by Konstantin Gennadievich Sidorenko, Head of Department of the Russian Trade Representation in Beijing and Tamara Leonidovna Kasyanova, First Secretary of the Russian Embassy in China, Head of the Rossotrudnichestvo representative office in China.

Moscow Design Pavilion, as one of the main directions of Moscow World Design Capital 2024, has supplemented the unified program of strategic partnership between Moscow and Beijing 2018-2020, adopted at the meeting of the Moscow delegation with the vice mayor of Beijing, Jan Gun, in November 2017.

Support:

Organizer:

Strategic Program:

Moscow Design Pavilion turned out to be bright and original, showcasing a diversity of Russian design and the idea to unite the future and the past, innovations and artistic traditions. Belsi mirrors styled as kokoshniks, Khokhloma motifs and  national forms of architecture in the design of Olga Mikkova's lamps and textile prints by Perinne, high blacksmithing craftsmanship in the decorative panel by Nikolay Tabachkov harmoniously combine with contemporary furniture collection by Arseny Leonovich designed for Zebrano.pro.

On September 12, the official opening ceremony of Design China Beijing 2019 was held with the participation of the Beijing Design Week organizing committee and international partners of the exhibition, where Anastasia Krylova, Director of Russian Product Design Association and Chairman of the Guild of Manufacturers, Suppliers and Experts of Design Industry at the Moscow Chamber of Commerce and Industry emphasized the importance of developing a dialogue in the field of design, especially on the occasion of the 70th anniversary of establishing diplomatic relations between Russia and China. At the Moscow Design Pavilion booth, a festive cocktail was organized in honor of the first official participation of the Moscow design industry in Beijing, at which Irena Nikolaevna Gavva, First Secretary of the Russian Embassy in China, made a solemn speech.

PROGRAM 2019

September 11 / 3 : 00 pm

Press-conference of Moscow Design Pavilion at the Russian Embassy in China

September 12 / 5 : 00 pm

The cocktail reception to mark the opening of  Moscow Design Pavilion
at Beijing Design Week

Press Tour of the Moscow Design Pavilion for Russian and foreign press 

B2B meetings

Discussion of the project

"Moscow - the guest city of Beijing Design Week 2021/22"

The stand attracted the attention of the Chinese public and the media not only with their favorite color combinations of red and gold, but with a special mission of Moscow Design Pavilion - to introduce two design cultures and to overcome stereotypes about the ideas of copying in Chinese design and the uncertainties of Russian design. A special report on the first official participation of the Moscow design industry in Beijing was released on the Chinese international television channel CGTN RUSSIAN.

On September 15, Anna Bessmertnaya, curator of Moscow Design Pavilion, met with Ms. Chen Gong and Mr. Li Dan at the office of the Beijing Gehua Cultural Development Group to discuss about the program "Moscow -  Beijing Design Week Guest City 2021/22" and Chinese Design Days at Mosbuild 2020, the general partner of Moscow Design Pavilion and the largest international building & interiors trade show in Eastern Europe that provides access to the entire Russian market.

 

The theme of the “Russian Mars” was complemented by the unusual floral brass decor by Artvivo, the elegant lamp by Olga Podolskaya, the ceramic suprematism by Ekaterina Zakirova and the spectacular “space” ergonomics of the Beautylizer by Art Up Studio - all against the background of the Bonitacasa acoustic rocket directed upwards.

 

Moscow Design Pavilion in Beijing has confirmed the relevance of cooperation between two countries and the importance of holding international design missions on a regular and bilateral basis. The participation of the Moscow delegation is the first step in a large program of rapprochement between Russian and Chinese design.

 MDP Strategic Partner

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PARTNERS OF THE COCKTAIL RECEPTION & PRESS-CONFERENCE IN EMBASSY

 

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"Kuban-Vino", established 1956, is one of the largest Russian enterprises that is producing still and sparkling wines in 2003 it became part of the wine group "Ariant". The winery works on the principle of full-cycle production: the berries collected in the own vineyards processed directly from the vine. Today Kuban-Vino has three production sites, 59.9 million bottles of still and sparkling wines per year and more than 12 thousand hectares of land, spread out on the Taman Peninsula and in the Anapa district. The company's vineyards - the largest not only in the Krasnodar Territory, but also in Russia - 8,639 hectares.

The company’s portfolio includes four main trademarks: Chateau Tamagne, ARISTOV, Kuban-Vino and Vysokiy Bereg. Kuban-Vino products have earned the trust of consumers and the high ratings of experts.

Wines “Kuban-Vino” continue to gain interest and recognition not only in Russia, but also abroad. In 2018, the winery expanded its export geography. Today, the company supplies wines to 8 countries: China, Japan, Germany, Kazakhstan, Ukraine, Spain, Hong Kong, Brazil.

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UNICONF — is the largest confectionery Holding in the Eastern Europe and the leader on the Russian confectionary market. The history of sweets of the enterprise began in the capital of Russia. UNICONF unique since 1804. Company has a unique history, unique ideas and unique brands. Not only millions of Russian consumers choose the products but there are also becoming more popular among foreigners. Realizing such a high interest to the products in Russia, the company adapted the packaging for its International project.

Team

ANASTASIA KRYLOVA

 

Historian of art, chaiman of the Guild of manufacturers, suppliers and experts of design industry at MCCI, director of the Russian Product Design Association. 

a.krylova@raspd.ru

ANNA BESSMERTNAYA

 

Sinologist, independent curator of international projects in the field of architecture and design, advertising promotion in the Chinese market. 

a.bessmertnaya@gmail.com

© 2019 Russian Product Design Association  /  Mail to: a.krylova@raspd.ru